We make local brands impossible
to ignore.

We combine social management with a human-first approach, helping local brands grow and convert on the platforms that matter most.

Get in touchSee the results
Hidden Gem Beauty Bar
Hair salon · Miami
Sakana Nikkei
Restaurant · Fort Lauderdale
The Learning Haus
Education · Miami
Jade Tea House
Jade Tea House
Cafe · Fort Lauderdale
Old Cutler Inn
Old Cutler Inn
Restaurant · Miami
Emily Lezcano
Emily Lezcano
Fitness · Miami
WORKED WITH
Sakana NikkeiJessica SoninoHidden GemRosaNegra MiamiH&H BagelsEmily LezcanoJade Tea HouseOld Cutler InnJessica SoninoEmily Lezcano
What we offer

Nice and simple.
On purpose.

A strategy built for you

Content pillars, platform strategy, and a voice that actually sounds like your brand. Built from scratch, never a recycled template.

Content worth stopping for

Reels, photography, and copy created with your brand in mind. Planned, shot, edited, and published on each platform.

A presence we manage

Community, reporting, and a plan for what's next. We keep your presence active and moving forward.

Client results

We have the receipts.

@hiddengembeautybar
Beauty · Miami

A polished presence with personality

Hidden Gem came to us wanting someone who could blend an elevated aesthetic with the fun, real personalities behind the chair. So we built a direction that gave them both.

560K
total views since working with SoftSol
+714
followers across platforms
1000+
saves on a single reel
Restaurant · Fort Lauderdale

Scaling from zero, before opening day

Sakana came to us before launch with no social presence in place. We built the strategy, content direction, and rollout from scratch so they could open with momentum from day one.

311K
reel views in the first 90 days
+237%
engagement vs. launch month
@sakananikkei
@thelearninghaus.kendall
Education · Miami

Introducing a new kind of learning to Miami

The Learning Haus came to us with a concept many families were still unfamiliar with: a homeschool collective. We helped make it easy to understand, showing parents what the space was, who it was for, and what their days could actually look like there. By opening day, they weren't starting from zero, they already had a community paying attention.

251K
views in the first 60 days working together
100%
fall capacity filled
“
They were such a big help in bringing RosaNegra's presence to life.
RosaNegra Miami
Juan Pablo
RosaNegra Miami
Behind the work

A small team that actually knows your business.

You won't get passed off to someone who's never stepped foot in your space. The people planning your content are the same people showing up to shoot it, learning your brand, and staying close to what's happening day to day. That's the whole point of staying small.

We show up in person
On site, behind the scenes, and where your business actually happens.
We stay close to your brand
The details, the conversations, the little things that make your business yours.
We tell you what's actually working
No sugarcoating the numbers. We look at what worked, what didn't, and what we do next.
Yanely Peña
Yanely Peña
Founder & CEO
Lisbeth Rodriguez
Lisbeth Rodriguez
Social Media Manager
The difference

Why brands choose SoftSol and stay with us.

Other agencies

✕Generic content templates
✕Managing dozens of accounts at once
✕Strategy handed off to different people
✕Working from a distance
✕Reporting numbers and moving on
✕AI-generated filler content

SoftSol

✓Content that actually feels like yours
✓Boutique, intentional smaller-client roster
✓One team from strategy to shoot day
✓We actually show up and learn your business
✓We use the numbers to decide what's next
✓Real shoots, real people, never AI-generated
Get started

Ready for a team that gets it?

Book a free 30-minute discovery call. Tell us about your business, what's working, and where you need support. We'll see if we're the right team to help.